Curious everyone’s thoughts, saw this on my Facebook. This read really gross and just felt very tone deaf to me. While I understand they are trying to convey they have put a lot of money into their formulas, it’s gross they have to shit on “cheap” makeup. Also, there’s plenty of brands that are cruelty free, vegan, and all those other things AND are cheaper than coverfx. Seems like coverfx is bitter that they haven’t been relevant in years.
by powderedpancake
5 Comments
I do believe there’s a difference between “cheap” and inexpensive. SHEIN is cheap. Elf is inexpensive. And truly, I don’t want cheap makeup, so I kinda like where they’re going.
Didn’t Scentbird do an ad recently coming for Bath and Body Works? That had a similar vibe iirc. Feels like a risky move to go for less “refined” products people love.
Personally I’m sick of seeing their ads pop up on my timeline whether it’s cheap or not 🥴
I’ve read the reviews on this foundation… apparently a LOT of people find this overly cakey and isn’t “sweat proof” as it claims.
I miss the OLD coverfx. Their og perfect setting powder was such a goodie
This brand is toast anyway. A 50 to 70% off sale almost every week? Just after their rebrand? Red Flags for sure.