Ulta is now doing “mini brands” eggs. Similar to the kinder surprise eggs you used to get as a kid, but with makeup and skincare in them. (It’s 9.99 for one egg.)

So basically, for 9.99 dollars you get a hunch of minis that aren’t even gonna last at all in your collection. For 9.99 I can get two drugstore products that are full sized and will be more usable than these minis. Who told ulta that its costumer base wanted to feel like kids again? Lol.

At least these minis can solve the Sephora kids problem, right? Just get them one of these eggs instead of the real, full sized makeup and skincare for grown ups, that they don’t even know what it’s used for yet, lol.