In the midst of people going crazy over BOJ’s newest Relief Sun Aqua Fresh release it seems like around the same time BOJ soft launched this Daily Relief Sunscreen for its official Amazon store. As you can see it’s a SPF 40 chemical sunscreen for FDA approval and I was just surprised to see this product while aimlessly browsing Amazon.
My first thought was that it was a fake but it’s actually real and you can find it on [BOJ’s instagram highlights](https://www.instagram.com/stories/highlights/18006233336407422/?hl=en). I just thought this was an interesting discovery since I found it randomly and the sunscreen is only available on their Amazon store. The reviews seem kinda mixed with people citing the smell or its thicker consistency compared to the original. I wonder if this sunscreen will gain more traction like maybe BOJ will send PR to influencers later on although they clearly prioritized the Aqua Fresh.
BOJ is now one of the few Korean brands willing to invest in USA approved sunscreens besides Isntree. Does anyone else think this is the brand’s way of reclaiming their Amazon customer base due to the fakes and 3rd party sellers for the original Relief Sun?
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In the midst of people going crazy over BOJ’s newest Relief Sun Aqua Fresh release it seems like around the same time BOJ soft launched this Daily Relief Sunscreen for its official Amazon store. As you can see it’s a SPF 40 chemical sunscreen for FDA approval and I was just surprised to see this product while aimlessly browsing Amazon.
My first thought was that it was a fake but it’s actually real and you can find it on [BOJ’s instagram highlights](https://www.instagram.com/stories/highlights/18006233336407422/?hl=en). I just thought this was an interesting discovery since I found it randomly and the sunscreen is only available on their Amazon store. The reviews seem kinda mixed with people citing the smell or its thicker consistency compared to the original. I wonder if this sunscreen will gain more traction like maybe BOJ will send PR to influencers later on although they clearly prioritized the Aqua Fresh.
BOJ is now one of the few Korean brands willing to invest in USA approved sunscreens besides Isntree. Does anyone else think this is the brand’s way of reclaiming their Amazon customer base due to the fakes and 3rd party sellers for the original Relief Sun?