Back in the early 2010s, many of the AB YouTubers I watched used products from the now defunct Korean brand; Lioele. I remember loving the princess-like aesthetics of the packaging which is very reminiscent of other kbeauty brands during that era such as Etude House, Peripera and Holika Holika.
I also included screenshots from pretty and cute .com using the waybackmachine. This was the go-to website that a lot of YouTubers would buy AB products from.
I personally wish most brands would go back to this type of packaging design because over the past few years; brands tend to go for more minimalist/sleek packaging. FlowerKnows is the only brand I could think of that’s close enough to this aesthetic.
Since I’ve never actually bought from this brand myself, I’m wondering if anyone has any products they miss from Lioele!
by LeeGaiFunkoPop