(Continuation since I can’t add large text in the post)
I knew Ulta carried some mainstream brands that have been around longer like tony moly and cosrx, but I was so surprised to see them start to carry things like Manyo or Skin 1004 and even the mediheal masks which I think only got popular in the last two years or so. It seems US retailers have noticed the shift in Korean beauty (particularly skincare) and are finally starting to invest in these brands
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(Continuation since I can’t add large text in the post)
I knew Ulta carried some mainstream brands that have been around longer like tony moly and cosrx, but I was so surprised to see them start to carry things like Manyo or Skin 1004 and even the mediheal masks which I think only got popular in the last two years or so. It seems US retailers have noticed the shift in Korean beauty (particularly skincare) and are finally starting to invest in these brands